Movies control your brains!

Scientists shoved people into an MRI machine and took pictures of their brain as they watched movies. I'm pretty sure this won't transfer well to games, in that they tracked the similarity of the viewer's responses to the linear format of films. Games, being notoriously non-linear, (except for some well known Japanese cutscene-fests)probably won't be able to measure up quite as well. However, this research does point at Alfred Hitchcock as a master of getting viewers to suspend their disbelief and follow his movies like lemmings.

I think I'm going to have to get a book on Hitchcock's filming methodology.