Violent TV shows reduce recall of ad brands

This is an interesting study.

Supposedly, violent and/or sexy tv shows reduce the viewers ability to retain the names of the brands advertised during the commercials. Also, violent and/or sexy commercials tend to be less effective, because they draw attention away from the brand being advertised. Since most games that advertise on TV use violence or sex as a mechanic to draw interest, it might be that game marketers are shooting themselves in the foot.

Something to think about...